When you’re trying to build a business, it’s tough to grab your audience’s attention and educate them with a ton of value in a short period of time.
Usually, the process goes like this:
Blog article > lead magnet opt-in > audience subscribes to email list > free PDF, ebook, or video > send subscriber some emails > repeat process
Because this process can take months (even years) to land a sale, online businesses have to look at ways to give as much value as possible in the shortest amount of time.
This is what makes a webinar the BEST method for giving value while building trust with your audience.
When using a webinar, the process of educating your customer no longer takes months. It’s now reduced to a single 45-60 minute session, sometimes the first time the reader even reaches your website!
It nurtures your client through the sale process much faster and it’s something I’ve done with many of my clients. And it works great with any sales funnel you create!
Why not just use a video for your marketing funnel?
The reason why you want a webinar instead of a video is that it feels more personal.
People are more willing to buy from businesses they trust. After all, who is behind a business?
That’s right. A person.
On a webinar, you “talk” to your audience (whether it’s live or automated), and your audience gets the feeling that they’re sitting in on a conversation with you.
When they only have access to the video, it feels more impersonal. They feel like they’re being spoken to which reduces the effectiveness of the trust factor.
One more thing, people don’t have the attention to sit through a video longer than 20 minutes, and even that is pushing it.
A webinar is generally no shorter than 45 minutes, and can even run up to 1.5 hours without having any drop off in attendance!
More time gives you a greater chance to build trust with your audience. It’s impossible to build massive trust through a short PDF download.
When you sit down with someone for an hour over coffee, it’s very easy to build trust with each other.
But now the question is, how do you build a webinar that actually works? One that really builds trust with your audience? One that generates sales as effective as possible?
The answer is this:
The Perfect Webinar System
Russell Brunson, the founder of ClickFunnels, developed the Perfect Webinar System after spending years doing one simple thing…
There’s no other way to be a pro at webinars other than actually doing them yourself!
Russell knows how difficult it is to run webinars with all of the different information out there. He used webinars primarily to sell ClickFunnels and found the perfect formula that works.
The result of all of his experience is the Perfect Webinar System.
I used it on one of my clients and found it to have incredible success.
My client was facing issues with his webinars being long-winded and dry, resulting in poor sales at the end as a result of a huge drop-off throughout the webinar.
Look, webinars are not only designed to educate, but they’re designed to sell. If your webinar is unable to sell, you’re just wasting time.
In the Perfect Webinar System, Russell breaks down the entire process and function of a webinar into easily digestible steps like:
- The different stages of the webinar
- The function of each stage and how best to utilize them
- How to tell your story and build trust
- How to stack the value of your product
- How to price your product accordingly
- How to sell (even if you can’t sell!)
The last one is the most important for anyone who thinks they can’t sell. The client I worked with was completely lacking in his selling or marketing abilities too (and he still admits it today!).I told him not to worry and relieved his anxiety because I was putting the Perfect Webinar System into motion.
All he had to do was follow the formula I laid out for him, slide by slide.
His drop-off in attendance by the end of the webinar was cut in half and his sales skyrocketed.
He is still not a sales guy, nor is he an expert marketer. But his products are now being used so many people and his email list keeps growing.
He just has expertise in his field of finance and is willing to share that information with the world. The Perfect Webinar system allowed him to do just that.
Now that his customers are using his products, he’s getting raving testimonials.
You don’t need to run a webinar every day for 3 years to get insanely good at webinars (Russell Brunson already did that). People aren’t expecting you to be a professional at webinars and public speaking just to sell your product.
What they want is helpful information delivered to them in the correct format (webinar), so they can make the right decision when it comes to buying the product.
If you follow the Perfect Webinar Script, you’ll have no issues selling your product (as long as the product is good of course).
Who is the Perfect Webinar System good for?
If you sell a product or service online, the Perfect Webinar System is a must-have.
Whether it’s software, client services, e-books, online courses, or even affiliate products, the Perfect Webinar System is key to delivering a high- value webinar that generates revenue.
The best part about it is, it’s very easy to digest and implement into your marketing strategy within a day.
Russell lays it out, plain and simple, with plug-and-play formulas for you to apply to your business.
It is hands-down, the best product I have used for building webinars and I am in no rush to change that.
If you would like to get your version of the Perfect Webinar System, check it out here!
If you have experience with the Perfect Webinar, let us know what you think in the comments!